Events & You

The  event planner creates programs that address the purpose, message or impression that their organization or client is trying to communicate.

Event planners work long and non-traditional hours to plan and execute all details related to a variety of meeting formats including seminars, conferences, trade shows, executive retreats, incentive programs, golf events, conventions, and other programs.

Successful event planners develop the following skills:

• Verbal and written communications
• Organization and time management
• Project management and multi-tasking
• Self-starter and team player
• Understand Microsoft Office applications
• Detail and deadline-oriented
• Calm and personable under pressure
• Negotiation
• Budget management
• Staff management
• Marketing and public relations
• Interpersonal skills with all levels of management

Successful event planners will develop the following knowledge:

• Venue selection
• Catering
• Production
• Entertainment
• Gifts
• Transportation
• Lodging
• Conference Services

Those who pursue a career in event planning come from a variety of professions and academic backgrounds. Many employers prefer a bachelor’s degree in hospitality management, business administration, marketing, public relations, or communications. However, many successful planners begin in other professions or enter through administrative roles that include meeting planning responsibilities.